UI Design Challenge to understand the pain points for users navigating the website and develop empathy to address the design frustrations. Full Case Study Coming Soon!
Over the past 5 years, I’ve worked with more than 40 companies.
Clients have consistently rated me 5/5, except one Brett.
I’ve driven over 2M conversions through content.
UI Design Challenge
To understand the pain points for users navigating the website and develop empathy to address the design frustrations.
Creating a persona allows me to align my thought process and have a clear place to start.
I conducted 5 guerilla style user tests over Zoom to learn more about how my users navigate the website. I asked users to perform a series of tasks related finding more information about applying for a job within the Department of Homeland Security.
Information Overload
Walls of text, grid structures, lack of clarity
Confusing Navigation System
Inconsistencies, poor labeling systems
Multiple Redundancies
Duplicate pages that serve the same purpose
I create a realistic representation of the key user segment I wanted to design for. This was based on qualitative and some quantitative user research. It allowed me to begin empathizing with the user as I moved into the Define phase.
To communicate these discoveries, it is necessary to provide annotations that clearly show areas for improvement.
Navigation System
I started building the structure of the mobile website viewport by creating simple wireframes to help me outline the look and feel based on my initial user testing.
How might I bring user needs to the forefront?
Navigation System
I started building the structure of the mobile website viewport by creating simple wireframes to help me outline the look and feel based on my initial user testing.
How might I bring user needs to the forefront?
Flyout Menu & Footer
After running a few user tests, I then iterated on my flyout menu by aligning the arrows to the right and adding a lighter background color to each tappable menu item.
This gave me a clear direction to quickly build out my footer navigation in order to retain some familiarity for the user.
I then translated the mobile principles used to a desktop viewport.
I ran some quick guerilla user testing in order to validate the low-fidelity prototype.
I began outlining my look and feel...
So I could move quickly into a mid-fidelity prototype. This allowed me to get a glimpse at what the high-fidelity version could look like without very much effort.
Adding Initial Styling Elements
By applying my style tile, I was able to quickly generate a mid-fidelity mockup to my wireframes in order to visualize necessary changes in order to start building out my design system.
I conducted 5 more usability tests over Zoom and Slack to gain more insight into how users interacted with my design choices.
After iterating, I was able to start applying content to the placeholder text.
During this case study, I was able to quickly produce a responsive homepage website redesign while using a mobile-first approach. This allowed me to utilize research data to influence my design process and choices.